Upside

Upside events: where the industry meets in person.

Summits, VIP lunches and dinners that bring performance staff, startups and investors into one room. Upside has run technology summits since 2014, in New York, Paris, Los Angeles, San Francisco, Toronto, Tel Aviv and Florida.

2026Dec 18

Pro Soccer VIP Lunch

When
Friday, December 18, 2026, 12:00 to 2:30 pm
Where
Atlanta, Georgia, during the 2026 PSPA Conference
Who
Performance directors, heads of athletic therapy, directors of rehabilitation and sports scientists from North American pro soccer clubs, men's and women's.
  • Ten selected startups each present for 15 minutes.
  • Each startup shows its technology at its own booth.
  • A speed-dating session pairs startups with pro soccer practitioners.

Confirmed to present so far

  • Qualisys (OnTraq)
  • Tiny Health
  • Aris Training
  • Rezzil
  • LightBack
Present your startupRead the announcement ↗
An Upside soccer ball on a pitch in front of the Atlanta skyline at dusk
2027Q1

Sports Tech Investment VIP Dinner, New York

When
First quarter of 2027, date to be announced
Where
A private club in New York City
Who
About 50 executives: sports-tech VCs, team owners, sports executives and founders.
  • Eight selected startups pitch directly to investors.
  • An evening of networking across sports, technology and venture capital.
Pitch at the dinnerRead the announcement ↗
2027Q4

Upside Paris Summit

When
Fourth quarter of 2027, date to be announced
Where
Paris, at a major stadium to be announced
Who
Clubs and federations from Ligue 1, the Premier League, LaLiga and international rugby, with the startups and investors around them.
Sponsor, exhibit or speak
The Eiffel Tower and the Paris skyline at sunset
2027TBA

VIP dinners with other leagues

When
2027, dates to come
Where
In the US and in Asia
  • The format of past Upside VIP dinners: a panel of team practitioners, then short presentations by selected startups.
Get the dates in The Upside
A panel of practitioners on stage at the 2025 Upside VIP Dinner, NBA Summer League

The 2025 Upside VIP Dinner at the NBA Summer League, Las Vegas.

Past events

Recaps, recorded panels and startup presentations are in The Upside. Subscribe at theupside.us ↗

  • December 2025

    Upside Elite Professional North American Dinner

    Renaissance Atlanta Waverly, at the PSPA Conference

    50 practitioners and founders, 9 sponsors and exhibitors, and a panel with Dave Tanney, Garrison Draper, Darcy Norman and Dr Robert Butler.

    Recap and videos ↗
  • October 2025

    Upside US Sports Tech Summit

    Amerant Bank Arena, home of the Florida Panthers

    Over 250 leaders, 50+ speakers, 10 panels, and 27 exhibitors meeting 30+ pro teams in speed-dating sessions.

    Recap and videos ↗
  • July 2025

    Upside VIP Dinner at the NBA Summer League

    Wynn, Las Vegas

    40 NBA and NCAA practitioners, founders and VCs, a panel, and presentations by 6 startups.

    Recap and videos ↗
  • November 2023

    Upside NY Sports Tech Summit

    Citi Field, home of the New York Mets

    Over 250 attendees from 7 countries, 40 teams, 60 vendors, and VCs and family offices.

    Recap and videos ↗